Music Video Formats

Music videos can be either narrative based, performance based, or a mixture of the two which is seen most frequently

Narrative based music videos tell a story that relates to the lyrics, for example, The Lumineers released a trilogy of semi-connected narrative music videos in 2016, the most famous which being ‘Sleep On The Floor’

Performance based music videos are the same as narrative videos, except that it is entirely focused on the artist instead of telling a story. A great example of this (old as it may be now in music years) is Arctic Monkeys ‘I Bet You Look Good On The Dance Floor’

Lastly then, is the type of music video that is a combination of both narrative and performance, and the majority of music videos subscribe to this format. Billie Eilish’ ‘Bellyache’ shows the relationship between both narrative and performance

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